11 Best Free SEO Tools you should be using to rank top (2020)

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Best Free SEO Tools? Are they worth it? My answer to this question is right below.

Hi. I have been blogging for the past 6 years.

As a newbie, I had failed a lot without being able to drive traffic or make my post rank high on google.

I almost lost interest in blogging and left my website inactive for almost several months.

Then I came across “SEO”.

Spending months I learned SEO and Tricks that can actually bring traffic to my website by conducting many experiments with two of my websites.

But SEO is really expensive for most. Especially for those like me who don’t have an extra budget.

So, For those people out there looking for Some best free SEO tools that really do the miracle, just scroll down.

But before that let me explain, what is SEO? Why is SEO important? and later the free SEO tools that are worth it.

free seo tools


What is SEO?

SEO can be abbreviated as “SEARCH ENGINE OPTIMIZATION”, It is the process of increasing your website’s quality and quantity of traffic by making sure your website is providing information the search engine users are looking for.

SEO is to optimize the contents of your website which helps users to discover your website through a search engine’s organic search results.

Why is SEO important?

SEO plays an important role in driving engaging traffic to one’s website for free. Most organic traffic has the ability to be converted into leads.

The main goal of SEO is to build trust and credibility with search engines like Google, Yahoo, Bing & Duckduckgo, etc.

If you think you can rank without SEO, let me show you it is difficult.

From the case study conducted by ASHREFS, 90.63% of all pages from 920 million webpages got zero traffic from Google as of last year.

That’s almost 91%. The reason is that SEO is not that effective.

best free seo tools

If you are thinking about using CPC or paid ads for a keyword.

Let me show you the proof from the Ashrefs’ case study once again.

Paid Searches gets only 6% of click for a keyword and the organic search gets almost 94% of click for the same keyword.

best free seo tools

So, SEO is a crucial part if you have a new or existing website. Remember SEO is time-consuming but it has got long term benefits.

Let me show you the best free SEO tools which I use that will help you rank high on the google page.


Below are some of the best free SEO tools that will definitely help in increasing your traffic to your blog or website.

  1. AFS analytics
  2. search console google
  3. check PageRank
  4. Ahrefs backlink checker
  5. Lsigraph
  6. SEOquake
  7. Pinterest business
  8. Google Docs
  9. Yoast plugin
  10. Pagespeed insights
  11. Keywords Everywhere



free seo tools

Analytics plays a major role in the optimization of your website. The first free SEO tool I would suggest is AFS Analytics.

AFS ANALYTICS provides all in one real-time website analytics tool.

AFS Analytic uses the latest technologies like HTML5 and LiveDisplay to offer an innovative and powerful web analytics solution.

The dashboard is mostly in the form of drag and drop widgets.

It gives you the ability to analyze audience metrics and visitor behavior and some SEO tools to help your website rank higher on search engines.

It is a great alternative to google analytics.

The key features of AFS ANALYTICS are

  • Real-time analytics
  • Customizable dashboard using widgets
  • Heatmaps are one of the best features where you can see how visitors are using your website.
  • You can also get the live geographic location of your visitors.
  • Analytics “recovers” the keywords used by visitors.
  • you can Check your keywords position on Google with Afs analytics powerful SEO tool.



It helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results.

Search Console will help you monitor your website traffic, optimize your ranking, and make informed decisions about the appearance of your site’s search results.

Search Console offers tools and reports for the following actions:

  • Confirm that Google can find and crawl your site.
  • Fix indexing problems and request re-indexing of new or updated content.
  • View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more.
  • Receive alerts when Google encounters indexing, spam, or other issues on your site.
  • Show you which sites link to your website.
  • Troubleshoot issues for AMP, mobile usability, and other search features.
  • Using this we can find free SEO rankings of keywords.


#3 CHECK PAGERANKgoogle rank checker

Check PageRank is a free tool to check Google page rank, Domain Authority, Global rank, page Authority, referring domains and backlinks.

Google PageRank (Google PR) is one of the methods Google uses to determine a page’s relevance or importance.

High PR pages tend to rank high on google and attract more backlinks.

I use this mostly to check my Pr rank, Backlinks count and Global ranking of my website.




AHREFS  premium tool is really helpful in growing your business and website traffic.

It gives you a website audited, proving you with your website analytics, backlinks and a chance to explore your competitors and to analyze what and how they are doing.

Ahrefs free tool called the Backlink checker is also very useful.

After google, Ahrefs backlink checker is the 2nd most active web crawler in the world.

Their free tool provides you with your website backlink profile which includes domain rating,  backlink count, referring domains count with the percentage of Dofollow and Nofollow.

It also provides you with the complete information on the referring domains and their DA PA and their traffic and much more.

It also gives your top 100 backlink pages, top 5 anchor and top 5 pages.

I use This mostly to find Who are all linked to my website and the status of the backlinks.



LSIGRAPH free seo tool

LSIGRAPH is a free LSI keyword generator tool for your website.

It is a great tool to get the most profitable semantically related keywords for all your SEO needs.

Semantically related keyword means keywords that you generally find related to the main keyword.

These are the keywords that you should be using in your content to help search engines and readers to understand your content better.

I use this as my keyword research tool to find the most optimized keywords for my content.



SEOquake is a free plugin for browsers that provides you with key SEO metrics for a specific page, along with other useful tools such as SEO Audit and more.

This is the best tool for SEO that I would recommend to rectify the errors on your website.

This will give you the SEO score of your website and suggestions on how to improve it.

You can download the free chrome extension and from your web browser you can

  • Conduct an on-page SEO audit in a flash
  • Examine internal and external links
  • Compare domains and URLs in real-time
  • Export all data into a file

seoquake free seo tool



pinterest free seo tool

Social signals play an important role in your website’s SEO.

Pinterest is one of the many sources that can bring unlimited organic traffic to your site.

Over 250 million people use Pinterest every month.

There are more than 175 billion ideas or pins to discover on Pinterest. It can also be used as a keyword tool for your blog.

You can also get some inspiring content ideas for your website from Pinterest.

The Pinterest business gives you the analytics of how your pins perform.

Pinterest business can be a great free tool for someone who is looking to improve your website and drive more traffic to your website.



google docs free seo tool

I will say Google Docs is one of the best free Seo tools that everyone should use and it can save you a lot of money.

Yes. It is true. So many don’t know what Google Docs is? and its capabilities.

You can use google docs to check your grammar and spelling for free.

It will also show spelling and grammar suggestions.

With the help of “Add-on”, you can also use it as an SEO optimized content writing assistant.

There are a number of add-ons to choose from and it will transform the way you blog and improve the quality of your article and website.



Yoast is the SEO PLUGIN in WordPress SEO.

The most trusted name, the most installed (30 million sites) and often, the most innovative.

YOAST  created some amazing advances in the delivery of structured data.

Yoast is the best free tool for SEO that many recommend and it will help your website to rank high on google.



pagespeed insights free seo tool

Page speed is an important factor for ranking in google.

Among many, there are free SEO tools that help you to check your website’s speed i.e google pagespeed insights.

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

It will give you a score based on how fast your website is loaded on a computer or mobile.

If you read the suggestion you can easily rectify the error and make your site load faster.



keywords everywhere free seo tools

Last but not least, the final tool which is a free web SEO tool is Keyword Everywhere.

You can download this chrome extension and you can use the free version.

The free version includes features like

  • See Related keywords on Google & Bing, People Also Search For (PASF) keywords on Google (no volume data).
  • See YouTube insights & YouTube Tags (no volume data).
  • Analyze any URL to get the list of keywords in the content of the page, the density of those keywords (no volume data)
  • You can also import the keyword list to your local disk.

So, these are the best free SEO tools that can help you to improve your website’s SEO optimization score and improve traffic and take you to the top 10 on the google search page.

If you use any free tools to improve search engine optimization of your website, let me know in the comment box below.



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